Legal
Privacy Policy
Last updated: July 2025
Overview
This is a personal website publishing articles, videos, and commentary on finance transformation and FP&A. It does not sell products, serve advertisements, or share visitor data with third parties for commercial purposes.
The data collected is limited to what is needed to understand how the site is being used and to respond to direct enquiries from visitors.
Analytics and usage data
This site uses analytics tools to measure how visitors interact with content. These tools collect aggregated, non-identifiable data including:
- Pages visited and time spent on each page
- Visit counts and approximate geographic location (country level)
- Device type, browser, and referral source
- Core web performance metrics (page load time, rendering speed)
Session recording and heatmap tools are also used to understand how visitors interact with pages. Form fields are masked and their contents are not captured.
No analytics tool on this site targets individual users, builds profiles, or shares data for advertising purposes.
Cookies
Some analytics tools set cookies to distinguish between sessions and returning visitors. These are analytics cookies only — there are no advertising cookies, tracking pixels, or social media cookies on this site. Disabling cookies in your browser will not prevent you from accessing any content.
Contact form
When you use the contact form, your name, email address, and message are collected solely to respond to your enquiry. This data is transmitted via a third-party email delivery service and is not stored beyond normal email retention.
Your contact details will not be added to any marketing list without your explicit consent.
Newsletter
If you subscribe to the newsletter, your email address is stored with a third-party email service provider and used only to send new content from this site. You can unsubscribe at any time using the link included in every email. Your address will not be used for any other purpose or shared with anyone.
Data retention
Analytics data is retained in aggregated form and does not constitute personal data. Contact form messages are retained only as long as the email correspondence requires. Newsletter subscribers' email addresses are retained until unsubscribed.
Your rights
If you are located in the EU, UK, or another jurisdiction with data protection rights, you have the right to request access to, correction of, or deletion of any personal data held about you. You also have the right to object to processing or request that it be restricted.
To exercise any of these rights, contact hello@shaheenali.com. Requests will be responded to within 30 days.
Third-party service providers
This site uses a small number of third-party services to operate. Each has its own privacy policy governing how it handles data processed on this site's behalf.
Applicable policies
Changes to this policy
This policy may be updated when new tools are added or existing practices change. The date at the top reflects the most recent revision. Continued use of the site after any update constitutes acceptance of the revised policy.