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Why the AI Model Fails·The AI Pilot That Never Ends·The Spreadsheet Addiction: Why Finance Can't Quit Excel·Why the AI Initiative Will Fail (And How to Prevent It)·The Environment You Work In Becomes the Standard You Work To·Developing your entrepreneurial skills while being employed - two fold benefits·Why Your Insights Aren't Landing·The Variance Commentary Nobody Reads·Why Your Analysis Keeps Getting Ignored·The Dashboard That Nobody Uses·The Budget Reforecast Treadmill·Why Sales Forecasts End Up Always Wrong·Your Planning Process is Broken and Here's Why·Strategic Finance: Real Influence or Just a Better Title?·When Finance Becomes the Strategy Bottleneck·The Business Case That Sells but Doesn't Deliver·The "Strategic Initiative" Graveyard·Why the AI Model Fails·The AI Pilot That Never Ends·The Spreadsheet Addiction: Why Finance Can't Quit Excel·Why the AI Initiative Will Fail (And How to Prevent It)·The Environment You Work In Becomes the Standard You Work To·Developing your entrepreneurial skills while being employed - two fold benefits·Why Your Insights Aren't Landing·The Variance Commentary Nobody Reads·Why Your Analysis Keeps Getting Ignored·The Dashboard That Nobody Uses·The Budget Reforecast Treadmill·Why Sales Forecasts End Up Always Wrong·Your Planning Process is Broken and Here's Why·Strategic Finance: Real Influence or Just a Better Title?·When Finance Becomes the Strategy Bottleneck·The Business Case That Sells but Doesn't Deliver·The "Strategic Initiative" Graveyard·

Where my energy goes

Four things I genuinely care about

Perspectives shaped by 15 years of doing the work.

01

Finance Transformation

"Most finance teams are built for the past. I'm interested in what comes next."

What it takes to move from financial reporting to genuine business partnership and why so many transformation efforts fail before they start.

02

AI in Finance

"AI is reshaping finance faster than most CFOs realise and slower than most vendors claim."

Where AI is actually creating value in finance today and where the real risks lie for teams that adopt without thinking.

03

FP&A Excellence

"Good analysis delivered late is just history. Great FP&A changes what happens next."

The frameworks and mindset shifts that separate FP&A teams that influence decisions from those that just report on them.

04

Career Growth

"The skills that made you a great analyst will not make you a great CFO."

The transition from analyst to finance leader requires more than technical skill: influence, strategic thinking, and knowing when to stop being the smartest person in the room.

FCCA15+ years in FP&A, Audit & Finance TransformationQatar

Featured articles

Pieces I think are worth your time right now.

AI in Finance

Why the AI Model Fails

Your AI forecasting model is predicting 8% growth. Your largest customer told their account manager last week they are cutting spend by 40%. The model has no idea. This is silent failure.

7 min read·23 April 2026
Read
FP&A Excellence

The Dashboard That Nobody Uses

The team spent six weeks building a comprehensive executive dashboard. Three months later, two people have logged in. One of them built it. This is an extremely common outcome.

7 min read·26 March 2026
Read
Finance Transformation

The "Strategic Initiative" Graveyard

Your organisation has dozens of strategic initiatives. Most people cannot name more than five. Many will be quietly dropped at the next reorganisation. But they are all "strategic".

8 min read·5 March 2026
Read

Latest video

The same thinking, in a different format.

AI in Finance does not always have to cost a million
AI in Finance

AI in Finance does not always have to cost a million

Your Excel models are already a foundation. Here is what AI can do with them right now.

Watch now

Stay close to the thinking

Practical perspective on FP&A, finance transformation, and AI. Published when there's something worth saying, not on a schedule.